Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability

The last of my Sustainable Brands 2016 Copenhagen blog posts. This is probably one of my favorite sessions that demonstrated how LCA can be used for real impact in the business environment with… Continue reading

No more plastic wraps in your kitchen! 

Plastic has become one of the most utilized materials since the 20th century. Its lightweight, durability and low cost has made it extremely useful to us, therefore we let it serve us in every… Continue reading

Glamour of the startup world and death of the Great Barrier Reef

I am at a global start-up summit, trying insect protein bars, getting my face 3D scanned by a camera watching VR videos… An hour before the final announcement of the winning team this… Continue reading

Circular Economy- Discussions at SB’16 Copenhagen

It wouldn’t have been a true conference on sustainability if “Circular Economy” didn’t make it as a major session. Last day of the event, a few companies moving towards the CE vision presented at… Continue reading

The King of Thailand has a message for you

This article was published earlier on Sustainable Brands. In the midst of talks on “marketing”, “driving business forward” and “creating competitive advantages”, Sirikul (the Brandbeing Consultant & TSDF) started her talk with a simple… Continue reading

Virtual Reality brings sustainable brand stories to life

This article was earlier edited and published on Sustainable Brands. Imagine yourself on top of an offshore wind turbine, feeling the strong wind in your hair and the vibration from the powerful movement… Continue reading

Chalmers students lighting up Tanzanian hospital operating rooms

Imagine yourself as an ophthalmologist in surgery doing delicate work to save a patient’s vision, suddenly the power went out… The operating room is in total darkness and you don’t dare to move even… Continue reading

Eccentrade Hackathon: IT meets sustainability

If you are reading this blog, chances are you don’t live under a rock and are a relatively savvy internet user. Then maybe it’s safe to assume that you, just like me, have been feeling… Continue reading

It’s time to be bold for ethical fashion

“We thought about changing it… maybe it’s too provocative,” said Sara, business manager of “THRIVE”, an ethical fashion store in Gothenburg, as she caught me chuckling at their branded tote bag that reads “#FUCK FAST… Continue reading

How to be an effective environmentalist

People pursuing a career with passion beyond taking care of themselves understandably often take pride on their values and devotion, which in itself is not unreasonable. However, what’s not productive is the tendency to judge others who… Continue reading