Category Archive: Sustainable Brands

Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability

The last of my Sustainable Brands 2016 Copenhagen blog posts. This is probably one of my favorite sessions that demonstrated how LCA can be used for real impact in the business environment with… Continue reading

No more plastic wraps in your kitchen! 

Plastic has become one of the most utilized materials since the 20th century. Its lightweight, durability and low cost has made it extremely useful to us, therefore we let it serve us in every… Continue reading

Circular Economy- Discussions at SB’16 Copenhagen

It wouldn’t have been a true conference on sustainability if “Circular Economy” didn’t make it as a major session. Last day of the event, a few companies moving towards the CE vision presented at… Continue reading

The King of Thailand has a message for you

This article was published earlier on Sustainable Brands. In the midst of talks on “marketing”, “driving business forward” and “creating competitive advantages”, Sirikul (the Brandbeing Consultant & TSDF) started her talk with a simple… Continue reading

Virtual Reality brings sustainable brand stories to life

This article was earlier edited and published on Sustainable Brands. Imagine yourself on top of an offshore wind turbine, feeling the strong wind in your hair and the vibration from the powerful movement… Continue reading

It’s time to be bold for ethical fashion

“We thought about changing it… maybe it’s too provocative,” said Sara, business manager of “THRIVE”, an ethical fashion store in Gothenburg, as she caught me chuckling at their branded tote bag that reads “#FUCK FAST… Continue reading

What your IE professors didn’t tell you about CSR

I followed a discussion among Chinese sustainability professionals in a chat group about CSR and found one speaker’s comments especially refreshing because he spoke from his experience of working with corporations as a… Continue reading

Storytelling for corporate sustainability

I recently explored a bit more into the corporate side of sustainability and was generally happy about the information I have come across so far. It seems that CSR is gaining momentum with… Continue reading