Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability

The last of my Sustainable Brands 2016 Copenhagen blog posts. This is probably one of my favorite sessions that demonstrated how LCA can be used for real impact in the business environment with cases from big brands.

Continue reading

Glamour of the startup world and death of the Great Barrier Reef

I am at a global start-up summit, trying insect protein bars, getting my face 3D scanned by a camera watching VR videos… An hour before the final announcement of the winning team this year, my facebook news-feed dropped an announcement that’s much less entertaining: the Great Barrier Reef was just announced to be dead…

Continue reading

Circular Economy- Discussions at SB’16 Copenhagen

It wouldn’t have been a true conference on sustainability if “Circular Economy” didn’t make it as a major session. Last day of the event, a few companies moving towards the CE vision presented at one of the last breakout sessions, moderated by Andy Ridley (Circle Economy). Of course I cannot miss this one…

This article was published earlier on Sustainable Brands.

Continue reading

The King of Thailand has a message for you

This article was published earlier on Sustainable Brands.

In the midst of talks on “marketing”, “driving business forward” and “creating competitive advantages”, Sirikul (the Brandbeing Consultant & TSDF) started her talk with a simple request: “Smile.”

Continue reading

Virtual Reality brings sustainable brand stories to life

This article was earlier edited and published on Sustainable Brands.

Imagine yourself on top of an offshore wind turbine, feeling the strong wind in your hair and the vibration from the powerful movement of the blades, looking out into the endless blue ocean decorated not by black smoke but only white glistening turbines.

Thanks for Dong Energy’s recent venture into the realm of VR, You can now FEEL the greenness of wind energy. This morning at  SB’16 Copenhagen, Filip Engel, head of Dong Energy Group Sustainability was joined by Ryan Belle from VRScout to show us VR’s transformational power in sustainability communication.

See for yourself

Continue reading

Eccentrade Hackathon: IT meets sustainability

If you are reading this blog, chances are you don’t live under a rock and are a relatively savvy internet user. Then maybe it’s safe to assume that you, just like me, have been feeling the necessity to learn some sort of “IT stuff” to adapt to the present and future digital economy. But I, for one have been long waiting for this urge of taking up a new learning challenge to reach its full power.

Well, the moment finally came for me…

Continue reading

Mass Comm 101 for Environmentalists

After witnessing the surprising win of xenophobia powered Brexit and the unexpected uprising of the outright bigot Trump, many may wonder the same questions: “How the hell…?!”

After a period of frustration and anger, we should move beyond these emotions and further reflect upon these historical events. How did the common sense, in this day and age with all the information at people’s fingertips, get outnumber by…well, the majority of the crowd. I am not a political commentator but I do recognize the connection relevant to my cause of interest: Slow actions against climate change is another highlighted failure of reason, science and expert opinions against the public. Hence  I think sustainability professionals should take a lesson on mass communication.

Continue reading