Category Archive: Insights

A journey back to academia

Juana Camacho, PhD candidate in “user acceptance of circular resource efficient solutions” at Norwegian University of Science and Technology. This program is part of the Marie Curie Innovative Training Network funded by the European Commission, aiming to bring together and advance the research of 15 circular economy doctoral students from all over the world.

During our time in the MIND program, Juana has been a great source of inspiration for her ability to bring context and meaning to the theories we were studying due to her rich work experience across the NGO, research, and governmental sectors. Here is the story of her journey back to academia…

How to be an environmentalist at home, the land of plastic dragons #1 【Starting with a “bang”】

Today is the unofficial last day of the lunar new year celebration. The fireworks have been deafening. You’d think people would think twice before lighting up a whole bunch of fire crackers when… Continue reading

Vegan recipes for lazy people

I’m not a cooking enthusiast, but I do prefer making my own food to eating out. And I do my best to avoid fast food, processed food and complex carbohydrates… oh and I… Continue reading

Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability

The last of my Sustainable Brands 2016 Copenhagen blog posts. This is probably one of my favorite sessions that demonstrated how LCA can be used for real impact in the business environment with… Continue reading

No more plastic wraps in your kitchen! 

Plastic has become one of the most utilized materials since the 20th century. Its lightweight, durability and low cost has made it extremely useful to us, therefore we let it serve us in every… Continue reading

Glamour of the startup world and death of the Great Barrier Reef

I am at a global start-up summit, trying insect protein bars, getting my face 3D scanned by a camera watching VR videos… An hour before the final announcement of the winning team this… Continue reading

Circular Economy- Discussions at SB’16 Copenhagen

It wouldn’t have been a true conference on sustainability if “Circular Economy” didn’t make it as a major session. Last day of the event, a few companies moving towards the CE vision presented at… Continue reading

The King of Thailand has a message for you

This article was published earlier on Sustainable Brands. In the midst of talks on “marketing”, “driving business forward” and “creating competitive advantages”, Sirikul (the Brandbeing Consultant & TSDF) started her talk with a simple… Continue reading

Virtual Reality brings sustainable brand stories to life

This article was earlier edited and published on Sustainable Brands. Imagine yourself on top of an offshore wind turbine, feeling the strong wind in your hair and the vibration from the powerful movement… Continue reading

Chalmers students lighting up Tanzanian hospital operating rooms

Imagine yourself as an ophthalmologist in surgery doing delicate work to save a patient’s vision, suddenly the power went out… The operating room is in total darkness and you don’t dare to move even… Continue reading