Activate Your Metrics: Lessons from Leaders on Leveraging Environmental Data for Sustainability

The last of my Sustainable Brands 2016 Copenhagen blog posts. This is probably one of my favorite sessions that demonstrated how LCA can be used for real impact in the business environment with cases from big brands.

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No more plastic wraps in your kitchen! 

Plastic has become one of the most utilized materials since the 20th century. Its lightweight, durability and low cost has made it extremely useful to us, therefore we let it serve us in every aspect of life. However, the very properties that made plastic desirable also made it not only detrimental to the environment, but also eventually harmful to people’s wellbeing. The plastic soup in the ocean suffocates the marine life, and often ends up in the fish on our plates; moreover, extraction of fossil fuel (origin of plastic) causes greenhouse effect that makes our climate extreme and sea level rise.

We all know that it’s time to reconsider plastic’s role in our society, but the problem is: how can we live without the convenience it has accustomed us to for so long? Well, maybe if we could go back in time and get some inspirations from the people lived in the pre-plastic times…

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Glamour of the startup world and death of the Great Barrier Reef

I am at a global start-up summit, trying insect protein bars, getting my face 3D scanned by a camera watching VR videos… An hour before the final announcement of the winning team this year, my facebook news-feed dropped an announcement that’s much less entertaining: the Great Barrier Reef was just announced to be dead…

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Circular Economy- Discussions at SB’16 Copenhagen

It wouldn’t have been a true conference on sustainability if “Circular Economy” didn’t make it as a major session. Last day of the event, a few companies moving towards the CE vision presented at one of the last breakout sessions, moderated by Andy Ridley (Circle Economy). Of course I cannot miss this one…

This article was published earlier on Sustainable Brands.

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